Logos, colours and typefaces of the visual identity. Copy any value from this page — you do not need to open the PDF for that.
Do not alter, recolour or distort the logo. Non-standard uses must be approved in advance.
Logo
Switch the background to see which variant to use. Download links are at the bottom of the page.
Keep empty space around the logo. Do not place text, images or other logos in this area.
Do not scale the logo so small that 1934 or the university name become unreadable. At very small sizes use the mark only, without the wordmark.
Restrictions
The six most common mistakes. Every example is drawn in code, so it stays exact.
Palette
Click any value to copy it. Contrast is calculated against white using WCAG 2.1.
Headings, buttons, dark blocks
9.97:1 AAA — suitable for body text
Secondary text and icons
5.80:1 AA — suitable for secondary text
Accents, lines, highlights
1.94:1 Not suitable as text on white
5.15:1 Acceptable on navy (#324266)
3.97:1 — large text only
2.88:1 — decoration only
Lines and borders
Warm background
Do not use gold as text on white — contrast is 1.94:1, below the WCAG minimum. Gold may be used as text on navy, or as a line, mark and border on white.
Typography
The website uses the same typefaces as the university interface. Any typeface must cover the full Kazakh alphabet.
Шәкәрім университеті
Shakarim University
Headings, titles, quotations. Not used for body text.
Шәкәрім университеті
Body copy, UI, tables and lists. Must stay readable at small sizes.
Before approving a new typeface, type this line. If any letter falls back to another font or becomes a box, the typeface is not suitable.
Әә Ғғ Ққ Ңң Өө Ұұ Үү Һһ Іі
Шәкәрім Құдайбердіұлы · Ұлттық
Many popular grotesques (Manrope, Space Grotesk, Sora) do not fully cover Kazakh letters.
Digital character
The university AI assistant on the website. A symbol that brings together tradition and modern technology.
The official spelling of the on-site assistant is AI-Sha. AI-Sana is a separate university platform — do not confuse it with the chat assistant.
Files
Choose the format you need. The ZIP contains logo variants with a transparent background.
| File | Format | For | Size | Download |
|---|---|---|---|---|
| Brandbook Full guidelines | Designers | 8.8 MB | Open PDF Download → | |
| Logo, raster Blue and white variants with a transparent background | PNG | Presentations, social media | 296 KB | Download → |
If you need the logo in a situation not covered by the brandbook (a joint banner, souvenir or partner material), please agree it in advance.
Hello! My name is AI-Sha. I can provide information about admissions, educational programs, and university services. Please select your role—answers will be tailored accordingly.