6B03202 — Journalism, SMM and PR
Sections
The group of educational programs B042 Journalism and reporting is included in the field of education 6B03 Social sciences, journalism and information
Introduction
The educational program 6B03202 "Journalism, SMM and PR" (BB) is developed in accordance with the training direction 6B042 "Journalism and Reporting", implemented at the Department of Kazakh Philology and Journalism of the Higher School of Philology of Shakarim University. The main feature of the educational program is the training of competitive specialists in demand by the market, as an integrated educational program in journalism and SMM and PR. 60% of basic and professional disciplines are devoted to journalism, and 40% - to the disciplines of SMM and PR. Students will undergo educational, industrial and pre-graduation practices in both areas
| Workload | The main criterion for the completion of the educational process for the preparation of bachelors is the development of students at least 205 credits of theoretical training, as well as at least 27 credits of practice, 8 credits of final certification. Total 240 credits |
| Duration of study | 4 year |
Aim
Training of specialists with professional competencies in the field of mass media, social media and public relations, capable of carrying out research, socio-communicative and pedagogical activities
Graduate qualification profile
| Awarded degree / qualification | Bachelor of Social Education in the educational program 6B03202 |
| Name of the profession / list of positions of a specialist | Journalist; - Announcer, news anchor; - Literary worker; - Program host; - Government relations coordinator; - Scriptwriter; - Press correspondent, newspaper and magazine correspondent; - Multimedia consultant; - Editor, editor-in-chief; - Newspaper columnist; - Communications coordinator. - Commentator; - Correspondent; - Reporter; 10. Executive secretary of the structural agency; - General director; - Editor-in-chief of the creative association; - Chief producer; - Program host; - Cameraman; - News editor; - Subtitler - press secretary - moderator; - publicist; essayist; - public relations specialist; - expert manager; - speechwriter; - web editor; - editor and stylist; - advertising agent, - digital content manager; - SMM manager; - data journalist; - video journalist/video editor; - media project manager - fact checker; - digital communications specialist |
| OQF qualification level (industry qualification framework) | 6 |
| Area of professional activity | Newspaper, magazine publishing; radio center; TV channel, information agency; publishing house; press service and press service in a state commercial structure; advertising agency; political, social and marketing research and consulting structures in Kazakhstan and abroad; network information structures; entertainment services market; other objects corresponding to the specialty profile |
| Object of professional activity | Mass information Mass communications |
| Types of professional activity | 1. Information; 2. Information and analytical; 3. Information and reference; 4. Information and creative; 5. Artistic and journalistic; 6. Administrative and 7. Organizational; 8. Advisory and expert; 9. Research; 10. Proofreading, editing of printed materials 11. Services in cultural institutions, management, in the field of intercultural relations and other social and humanitarian spheres |
